Online presence is key for every business. Regardless of your product or services, companies can only foster growth when they are expanding their customer base. However, it is important to build a corporate website that is professional, intuitive and up-to-date. Listed below are 7 essential features of a good corporate website.
#๐ญ ๐๐น๐ฒ๐ฎ๐ฟ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐๐
It is very important to keep your identity visible and clear. Be concise picking one identity and try to insert it within every detail of your site. By communicating one clear identity, people will recognize and get familiar with your brand more easily.
#๐ฎ ๐๐ผ๐ป๐๐ฒ๐ป๐
Good content that is accurate and well-communicated is important for every corporate website. Please note that most web visitors have short attention spans. In other words, use proper grammar, keep it clear and accurate. Moreover, keep it brief and concise!
#๐ฏ ๐ฉ๐ถ๐๐ถ๐ฏ๐น๐ฒ ๐ฐ๐ผ๐ป๐๐ฎ๐ฐ๐ ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป
It may sound pretty straight-forward, but loads of companies out there forget to communicate contact details properly. Please note that visitors to your site are not willing to search for your contact information for more than a few seconds. So place your contact information strategically
#๐ฐ ๐ง๐ฒ๐๐๐ถ๐บ๐ผ๐ป๐ถ๐ฎ๐น๐
Testimonials are oftentimes very persuasive. Because most people are likely to rely on feedback of others, the use of testimonials can be used as a genuine marketing tool. Resist the urge to make up your own, because savvy visitors immediately recognize those.
#๐ฑ ๐ก๐ฎ๐๐ถ๐ด๐ฎ๐๐ถ๐ผ๐ป
A client must be able to find what they are searching for within seconds on your website. Therefore, take some time to visit your own site and make sure that everything is clear and easy to navigate to. Do not give your competition the opportunity to outrule your website.
#๐ฒ ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ-๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป
In nowadays society, smartphones and tablets are driving an increasing amount of web traffic. Moreover, mobile devices are becoming cheaper and more mainstream. In other words, when you are building a corporate website, make sure your website looks as good on your computer as on your tablet or mobile phone.
#๐ณ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป
There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business. Integrating these platforms into your website will help boost your SEO, improve your businessโ footprint on the social web and build your following across numerous social platforms.
Need some help in building your own professional corporate website? Contact us Leemtech solutions on 0725 111 900 or 0714 145 075 or via email: info@leemtechsolutions.co.ke.
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