There are many causes of sudden drops in website traffic.
Being able to diagnose and identify the reasons will determine whether your business suffers what could be a disaster or you get your web traffic back on track.
1. You’re Tracking the Wrong Rankings
If your site has been online for many years, you might have used keywords that are no longer relevant or are outdated.
2. Lost Links
Another reason your site ranking might have dropped is that you have lost links.
Check your site for lost links over the last 90 days, using a tool like Majestic or Ahrefs.
3. Broken Redirects
If you are launching a new website, migrating to a new server, or do any structural changes to your site, unless you have a proper 301 redirect plan in place, you are likely to see a drop in your rankings.
When using a 301-redirect, you must make sure that XML sitemaps, canonical tags, and links are also updated.
4. Manual Actions
If you see an abrupt and significant drop in your website rankings, it could indicate that Google is penalizing your site. Manual actions are ones that are applied by an employee rather than the result of algorithmic updates.
If your site continues to rank on other search engines like Yahoo or Bing, this is an almost sure sign that you are suffering from a Google penalty.
5. Algorithm Changes
Google is always looking for ways to improve strategies and results by making algorithm changes.
Many sites have been hurt by these changes and suffered from lower site rankings.
To avoid being crippled by Google’s updates, use an effective cross-channel marketing and traffic strategy that includes social media and other marketing channels.
6. Page Speed
How fast the content on your pages loads will not only affect your rankings, it will also affect your website visitors’ user experience.
When pages take longer to load, the bounce rates are higher because people don’t want to wait to see your content.
7. Server Issues
If your site encounters server issues, it may be the result of a broken caching function or an empty markup served to Googlebot.
It is critical that you resolve any server issues quickly. You should look for errors in your server logs and use Google’s Fetch and Render tool to test how a URL on your site renders or is crawled.
8. Recent Website Changes & Redesign
If you decide to redesign your website, the last thing you want to do is lose the traffic and rankings you worked so hard to build.
Some specific steps you can take not to hurt but even help your rankings are:
Ensure that all your 301 redirects are mapped out correctly.
Check the link structure of your inbound links to make sure they are working correctly on your new site.
Before launching your new website, get some baseline metrics reports such as rank tracker, site audit, traffic, and page URL mapping.
With careful planning and attention to the essential components of your redesign project, you will avoid negatively impacting your SEO and rankings and can even make improvements.
9. Simple Technical Issues
Technical SEO is the foundation you give your website content. It refers to SEO work that affects how well search engines can crawl and index your content.
Search engines are becoming more sophisticated. As a result, technical SEO continues to change.
10. Server Overload
If your server is not set up for or prepared for sudden surges in traffic, it could overload and crash.
Those who are on a shared server have a higher chance of going down because someone else on the same server might see a sudden increase in traffic.
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