What Is Responsive Web Design?

What Is Responsive Web Design?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. One may also have to consider the settings on their devices; if they have a VPN for iOS on their iPad, for example, the website should not block the user’s access to the page. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Benefits of responsive web design

Increased Traffic From Mobile Users

Once upon a time businesses used to create two versions of one website. One for desktop users, and one strictly for mobile users.

Many still do this today. But with ever increasing viewership from mobile users, having two separate versions of one website is a time consuming and high maintenance practice.

Nowadays, you can have just one responsive website that is ready for all devices.

This ensures that people you retain your mobile viewers. And they might also remember to visit your website some other time whenever they are in search of services you offer.

Lower Cost And Website Maintenance

Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website.

However, it is relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.

Besides, it takes less time to setup. And it’s easier to maintain one responsive website than maintaining two versions of the same site.

It frees up more time for you to dedicate to other important areas of your business. And you could also offer tailored location-based offers to drive traffic to your website.

Need a place to start, you can access website design offers that are visually appealing and ready for all devices.

Provides a Seamless User Experience

This is by far one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet.

Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.

Texts are jumbled, images do not align and users have to scroll through endless pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.

So after such an experience like this, do you think such a user would come back to your website? I didn’t think so too.

To avoid scenarios like this, it’d be worthwhile to evaluate the quality of your website design. The benefits that will accrue to you at the long run, will outweigh whatever you’re going to spend on it in the beginning.

Adapts Easily To Any Screen Size

Another benefit of having a great responsive website ready for all devices is its adaptability to any screen size.

With a design like this, you’re way ahead of your competition. And it positions your website to seamlessly cater to newer devices with which users use to surf the internet e.g. smartwatches, IoT devices, etc. Your website can automatically adjust itself to suit each screen. And finally …

A Responsive Website Improves Your SEO Efforts

Responsive websites have a greater likelihood of ranking high in Search engines.

The ‘user focused’ experience, and high-quality content could increase your dwell time. Thereby making users stick around for the long run.

Google recommends a responsive website design pattern. Besides, it makes for a good user experience and improves your SEO efforts across all platforms.

In conclusion, having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run. It is your turn to own a very responsive website today. Contact us now

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