A responsive website changes the layout to offer an experience based on the device being used, especially ideal for mobile viewing.
A mobile responsive website includes design elements such as:
- Readable text without requiring zoom
- Adequate space for tap targets
- No horizontal scrolling
Did you know the number of smartphone users internationally surpassed 2 billion in 2016?
Websites not optimized for all these smaller screens can experience a decline in their search engine rankings. This means that they are not getting found online.
It’s true that over 60% of searches online now come from a mobile device.
To ensure your website offers an experience tailored to handheld devices (without creating a separate app), consider why responsive design is important as a mobile solution.